By Enna Uwaifo
Our vaginas needs breathable material
At Uninhibited Development, we care about vaginal health and access to natural fibres that complement our bodies rather than disrupt our endocrine systems.
Medical science has a long way to go when it comes to understand the female body and our hormonal systems. Our bodies are still largely misunderstood, leading to misdiagnoses and medical gaslighting when health issues emerge.
We also inherit a masculinist viewpoint on healthcare due to the systems we live in. Under this view, material science and health is a neglected aspect of health care.
There are studies that say that microplastics are interrupting our bodily systems. But under the worldview we live in, we need more research rather than action towards ensuring we are wearing clothing that is compatible with our bodies.
The sustainable fashion industry encourages us to buy second-hand. When it comes to clothing in our intimate area, due to risk of infection between bodies, we cannot buy underwear that is second-hand, we have to buy new.
The lingerie and underwear market is an important space to push the natural fibre transition. These are clothes that directly touch our vaginal areas, whereas other pieces of clothing touch our skin, which is a great barrier for any toxic issues. The vaginal area needs products designed for sensitive skin.
Scientists are discovering that human organs absorb microplastics, and this has endocrine-disrupting consequences. The main debate is whether they are inert (harmless) or actively harming the human body. Plastic underwear sheds microplastics.
Most underwear on the market is made with synthetic materials, derived from fossil fuels, that are neither breathable nor body-safe. Plastics like polyester and nylon trap heat and moisture, disrupting the delicate balance of our vaginal microbiome.
This can be a massive pain in the hot summer months, especially since climate change is making our summers hotter.Just like we invest in coats for winter, we should invest in underwear that helps our bodies thrive in the summer. Especially as climate change heats things up, wearing synthetic underwear becomes more uncomfortable and riskier.
Natural Fibre Brands need traction and sales
Natural Must Have: Bamboo Undies
OEIOEI 95% Bamboo Panties Pack of 3
Rated 5/5
Think of this magazine to be more like the business of the natural underwear market. We are interested in the growth of the natural underwear and lingerie to phase out big oil in the intimate area. It is about time the fashion industry designs for women’s bodies rather than against comfort and safety.
To grow the sector, we need creatives to also join the movement to drive the traction and sales of this market. This is to signal to investors that there is a market for this, people want this and they should invest in brands dedicated to bring plastic-free underwear to the market.
Natural fibre brands face a common challenge: visibility. They need traction, sales, and storytelling to grow. This is where creators like you come in.
Digital creators can:
- Build trust by recommending brands that truly care for women’s bodies
- Drive momentum for plastic-free alternatives
- Signal demand to investors and grow the market
“New” Underwear can be made with recycled materials. Zero-waste lingerie brands include; Anekdot, and Understatement, which is also important for not reducing microplastics in the environment, such as in our waters, by keeping clothes out of landfills.
Plastic-free, natural fibre underwear needs to be the best consumer choice for our bodies. This is also an opportunity to build trust with your audience by recommending products that are good for them and invite your audience to participate in a movement with you.
Don’t forget Pinterest
Being a digital creator is a skill. You are able to engage an audience in what you create. For this work, you might not want to disrupt or change up your content on TikTok or Instagram if you already have a good thing going. You can create for Pinterest. Or maybe “Upcycle” your content on Pinterest.
On Pinterest, people search for their interests. It is kind of like a library. Unlike Instagram, on Pinterest it does matter how old the content is, if it is relevant to the user’s search, it will show up. The audience is also looking for depth. When you create a “Pin”, which is another word for content, they expect to see a link that takes them off Pinterest into a website. If you have a website, this is great, you can direct users to your website. This is where you can add your affiliate to sell “natural fibre” underwear.
This is a form of “lead nurture”, where you curate an experience for the customer to consider buying the product. Purchases are called “conversions”. It takes a while to get conversions. In the natural fibre underwear world, the focus is on building “latent demand”. Completely plastic-free underwear is not currently available in the market, brands say elastane, also known as spandex, is needed for stretch. In order to meet latent demand, we need the current offers of mostly plastic-free underwear to appeal more strongly. This is why we need more creators to hop on the train and more natural fibre brands to offer affiliate marketing opportunities.
Pinterest is a social media platform for creating for fashion. It is mainly used by women and girls as a digital vision board. This is all about the challenge of creating compelling content that makes us think more deeply about the underwear we are wearing to bed, to dance classes, to the gym, to the club.
If you have niche that you know already has traction and you are good at it, focusing on creating niche content can be a great way to expand your audience and diversify your income.
Explore Like To Know It (LTK)
Like To Know It (LTK) is a woman-led business, founded by President and Founder Amber Venz Box. The social media tech world is ruled by men, it is refreshing to see a tech business that is successfully ran by a woman.
This platform is invite-only, so this is more for creators who already have a strong social media presence on platforms, such as Instagram, Pinterest and TikTok.
For LTK, the first step is to create engaging content that resonates with your audience and build a trusted digital community. LTK has over 8,000 brands you can “work with” by featuring shop-able links in your content. You can then earn a commission for each sale and broaden your audience on the platform.
This can be as simple as creating a LinkTree and then add a personalised link to your LTK shop that your audience can easily access.
Affiliate Programme Board
For fashionistas to start selling sustainable clothing
Organic Basics | Join the programme and select from a range of sustainable brands on the platform | Commission rate: 10-15%
Subset | Clothes made from organic fibres | Commission rate: 10%
You’re Not Just Selling Underwear—You’re Building a Movement
This isn’t just about sales. This is about reimagining intimate care from the inside out. When you recommend breathable, natural underwear, you’re helping to:
- Reduce plastic in our most vulnerable areas
- Demand a healthcare system that listens to and designs for women
- Shift the fashion industry toward body compatibility and safety
Uninhibited Development Solutions 