The UDS Customer Experience is rooted in the economic philosophy of demand-side transformation. Customers, through their purchases of textiles and textile innovation products, decide what global fashion system we have. The UDS Customer Experience are circular cultural building activities delivered under UDS investment strategy that seeks to drive a global cultural transition towards a circular fashion and textile system.
UDS Impact Focus Areas
Shift creative and cultural boundaries to drive the sales of textile innovation products
Invest in creatives and brand strategists to creative innovative campaigns and creative works that expand the sales of textile innovation into global markets.
Insetting textile waste solutions
Deliver textile waste interventions that reduce post-consumer environmental impact (scope 3 emissions and clothes to landfill) through cultural and creative services. We bring eco-designers where customers mostly wear fast fashion to disrupt “ready-to-wear”.
Measure “Care and repair” offer
Accurately track textile waste reductions, upcycling spaces created, and culturally diverse eco-designers empowered, and confidently demonstrate you are stopping textile waste going to landfill through cultural development services that widely distribute care and repair services for the most diverse pool of fashion users.
Culture. Upcycling. Zero Waste
Disrupting “Ready to wear” with “Bring your old clothing” upcycling activations
The Founder, Enna Uwaifo, is best known for her on the ground ethnographic research in Kantamanto Market in Accra, Ghana and she is a leading voice in the textile waste and environmental cultural strategy field.
THE UDS Audience Development Playbook
4-IN-1 Audience Development Offer
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